Snap's Bold Move: Partnering with Qualcomm for AR Glasses
1 min read
RAG, Enterprise Search & Knowledge Management
-/5
In short
- Let’s be clear: Snap is doubling down on augmented reality, and they’re not going solo.
- Their next consumer AR glasses, set to launch this year, will harness the power of Qualcomm's Snapdragon XR chip.
- This isn't just a partnership; it's a multi-year strategic agreement that signals Snap's commitment to innovation in smart eyewear.
Let’s be clear: Snap is doubling down on augmented reality, and they’re not going solo. Their next consumer AR glasses, set to launch this year, will harness the power of Qualcomm's Snapdragon XR chip. This isn't just a partnership; it's a multi-year strategic agreement that signals Snap's commitment to innovation in smart eyewear. After a decade of development, Snap is ready to shake up the market with their Spectacles. If you ignore this, you lose time. This changes the game for AR technology. While others flounder, Snap is charging ahead. They’re not just keeping pace; they’re setting the pace. If you’re in logistics, HR, IT, or marketing, pay attention. This is where the future is headed, and you don’t want to be left behind.
Source:
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Snap is sticking with Qualcomm for its next AR glasses — The Verge (EN-US)