In recent months, the emergence of AI-generated personas, particularly those mimicking Black individuals, has raised significant ethical concerns within the e-commerce landscape. A case in point is Aliyah, a light-skinned Black woman attempting to market her handmade metal buckles on TikTok. Her emotional plea for attention highlights the challenges faced by real creators in a saturated market. This phenomenon underscores a broader issue: the exploitation of racial identities for profit, as companies leverage AI to create misleading representations. It is crucial to consider the implications of such practices, not only for the authenticity of online commerce but also for the potential marginalization of genuine creators. As this situation evolves, a balanced assessment of the opportunities and risks associated with AI in marketing will be essential for stakeholders across various industries.