Apple Under Pressure: New Rules for Data Privacy and Third-Party Apps
1 min read
Data Strategy, Data Quality & Data Governance
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In short
- Germany's Federal Cartel Office has compelled Apple to revise its data collection consent protocols.
- This comes amid accusations that Apple's design for App Tracking Transparency favors its own applications.
- The rollout of this feature with iOS 14.5 reportedly cost social media platforms nearly $10 billion, as users must actively opt in for cross-app tracking.
Germany's Federal Cartel Office has compelled Apple to revise its data collection consent protocols. This comes amid accusations that Apple's design for App Tracking Transparency favors its own applications. The rollout of this feature with iOS 14.5 reportedly cost social media platforms nearly $10 billion, as users must actively opt in for cross-app tracking. This development raises questions about competitive fairness and could have significant implications for the app economy. It remains to be seen how Apple will respond to these regulatory challenges and what adjustments to user experience may follow.
Source:
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Apple ordered to stop scaring iPhone and iPad users away from third-party apps — The Verge (EN-US)