Recent research conducted at Bocconi University highlights a concerning trend regarding the impact of AI on academic performance. In an experiment involving 1,053 students, the use of GPT-4o resulted in an impressive increase in grades on a marketing assignment, nearly a full point on a five-point scale. However, this raises critical questions about the true learning outcomes of such AI-assisted performance. While students may achieve higher grades, the lack of independent thinking and genuine understanding could lead to detrimental long-term effects on their educational development. This situation necessitates a careful examination of the balance between leveraging AI tools for academic success and ensuring that students engage in meaningful learning experiences. As we navigate this evolving landscape, it is essential to consider the broader implications for educational integrity and the skills that will be valued in the future.