OpenAI has implemented a new policy that limits the number of paid ChatGPT accounts per device and payment card. This change affects users who have been managing multiple low-cost subscriptions to enhance their usage experience. Once the cap is reached, users will be unable to initiate new subscriptions on that device, and logging out does not automatically free up space for new accounts. This development appears to be a strategic move by OpenAI to steer users towards more expensive options, such as purchasing additional credits. In this context, it is important to note the potential implications for users who rely on affordable access to AI tools. A final assessment of this policy's impact on user behavior and market dynamics would be premature at this point, as stakeholders adapt to these changes.