Google Deepmind has launched Project Genie for its first users. This prototype tool enables the creation of interactive worlds from text or images in real time. In this context, it is important to note that the development of AI-driven applications like Project Genie presents both opportunities and challenges. While the ability to create dynamic environments has the potential to revolutionize various industries, the associated risks, such as data privacy and ethical considerations, must also be carefully weighed. A final assessment of this technology would be premature at this point, as user reactions and regulatory frameworks will be crucial.