Starting August 2023, labeling all AI-generated content will become mandatory for operators. In the latest episode of t3n Tool Time, an examination is conducted on how far leading AI companies have progressed in implementing this regulation. It is important to note that the introduction of such labels brings both opportunities and challenges. While clear labeling could enhance user trust, there are also concerns regarding practical implementation and potential impacts on creativity and innovation in AI development. A comprehensive analysis of the current situation reveals varied responses from companies. Some have already taken proactive steps, while others are still in the planning phase. However, a final assessment of the effectiveness of these measures would be premature at this point.