Starting August 2023, the labeling of all AI-generated content will become mandatory for operators. In the current episode of t3n Tool Time, we examine how far leading AI companies have progressed in implementing this regulation. It is important to note that the introduction of such labeling brings both opportunities and challenges. While it could promote transparency and enhance user trust, concerns remain regarding practical implementation and potential impacts on the industry's innovation capacity. A comprehensive analysis of the current situation reveals that many companies are still in the early stages of implementation. A final assessment of the effectiveness of this measure would be premature at this point, as developments in the coming months will be crucial.