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AI automation, business apps and custom solutions for companies

AI automation and custom business apps for companies

We simplify processes, automate workflows and build purpose-fit applications for e-commerce, knowledge work, legal teams, office operations and execution-heavy departments.

HAI is young. Our experience is not.
Experience as a clear trust foundation

HAI is a young company. The professional foundation is not. Behind HAI are two highly experienced founders with decades of hands-on work in software engineering, e-commerce, interfaces, teams and AI.

Martin Haak

Martin Haak

Co-Founder & CTO

25 years of experience in software engineering
  • CTO at brickfox GmbH
  • Interface ownership in e-commerce middleware
  • Built and scaled large e-commerce platforms
  • AI expert since 2022
Dietmar Hölscher

Dietmar Hölscher

Co-Founder & CEO

35 years of experience in software engineering
  • CTO in multiple e-commerce companies
  • Consultant for PayPal, eBay and ePages
  • Management at shopware AG - new platform development
  • AI expert since 2022
1.5-Day Intensive Workshop

AI Workshop: identify and prioritize concrete opportunities

Within 1.5 days, we analyze your workflows, identify meaningful AI use cases and develop first implementation-ready solution paths. You do not get an innovation show, but concrete priorities, clear recommendations and first prototypes.

  • Relevant AI use cases instead of buzzwords
  • Clear prioritization by value and effort
  • Concrete next steps for rollout or pilot
€4,785 flat rate
plus travel and accommodation expenses
Request Workshop

Business apps for concrete tasks, not generic AI promises

In the App Center you find selected solutions for productivity, e-commerce, automation, legal work, office operations and integrations. This makes AI practically usable in day-to-day work, with a clear function and tangible value.

All Top Apps for EUR 0 Productivity E-Commerce AI & Automation Legal Office Integrations Other

Current AI news with business relevance

All News

We continuously track what matters in AI, e-commerce, knowledge management and software development - and provide context with practical relevance.

Let us assess which AI solution makes sense for your company

Whether workshop, custom application or targeted automation: we review your current situation and tell you clearly what makes sense - and what does not.

Send Request

Direct, structured and without innovation theater.

Frequently asked questions

What does HAI do?

HAI builds AI-powered business apps and automation solutions for companies, focused on e-commerce, processes, knowledge work, legal teams, office operations and integrations.

What kind of companies is HAI a fit for?

HAI is built for companies that want to simplify recurring workflows, reduce manual work and integrate AI into existing processes in a practical way.

How does a collaboration with HAI usually start?

Most projects start with a structured AI workshop or a direct request for a specific solution. The goal is always implementation-ready and professionally sound prioritization.

Why trust HAI if there are not many public references yet?

HAI is young as a company but built by two highly experienced founders. Their long track record in software engineering, e-commerce, interfaces, teams and AI is the trust anchor.